The Ultimate Playground

Big Boys Toys brings together the latest technologies and the biggest brands along with high impact entertainment features, all packed into four days of non-stop action and sheer excitement. Picking up from the unprecedented success of our inaugural edition in 2009, the 2011 edition has much more in store for every visitor!

Latest News

UAE remains a hotspot for luxury retail trade
July 22, 2010. Abu Dhabi
The UAE remains a hotspot for luxury retail trade, with 25 per cent of the Emirates' residents viewing luxury items as part of their lifestyle, ... read more
UAE sees unprecedented demand for 'digital lifestyle products'
June 29, 2010. Abu Dhabi
The UAE is witnessing an unprecedented demand for 'digital lifestyle products', as local consumers become more attuned to the luxuries of advanced digital technologies ... read more
Big Boys Toys even Bigger in 2011
May 26, 2010. Abu Dhabi
The highly awaited lifestyle exhibition, "Big Boys Toys" is set to return to ADNEC (the Abu Dhabi National Exhibition Center) from 2nd to 5th February 2011... read more
 
2009 Review
The inaugural 2009 show held in Abu Dhabi, covered over 17,300sqm, and received an unprecedented number of VIP visitors...
10 Thrilling Zones
Amazing Experiences
Exciting Entertainment