Big Boys Toys is the ideal platform for brands and products to gain valuable exposure to high net worth individuals in one of the world’s most affluent countries; in a region that offers lucrative business prospects.

Moreover, Big Boys Toys receives an unprecedented number of VVIP visitors including members of the ruling families, ministers, diplomats and senior authorities.

The 2012 edition of Big Boys Toys will attract 40,000 visitors during the three days of the event; with the opening day exclusively restricted to VVIPs and those by invitation only.

For more information on what attracts our visitors to Big Boys Toys in such huge numbers, visit the Product Profile page.

An active audience with real buying power:

• The United Arab Emirates (UAE) is home to over 182,000 high net worth individuals
  [Source: Knight Frank and Citi Private Bank’s Wealth Report]
  
• Every 1-in-80 of the UAE’s population is a dollar millionaire. The high net worth individuals include both Arabs and expatriates
  [Source: Entering the Gulf financial service market - PricewaterhouseCoopers]
• From a more regional perspective – all six countries of the Gulf Cooperation Council (GCC) rank in the top 20 countries with the highest proportion of millionaires
  [Source: Boston Consulting Group’s Global Wealth Report 2011]

Don’t miss out on this fantastic opportunity to showcase your products to some of the region’s most prominent high net worth individuals – book your stand now or contact us for more information on how to get the most from your participation.

Take a look at some of the exclusive products already confirmed for Big Boys Toys 2012