Big Boys Toys is hosted in Abu Dhabi, the capital of the United Arab Emirates, one of the richest cities in the world, and the source of one-tenth of the worlds oil. The Emirate is home to 420,000 high net worth citizens, who have almost $1 trillion invested abroad, and are worth about $17 million each.

Abu Dhabi not only has over 1.6 million residents but also offers an easy and convenient access to a greater population of more than 40 million people from neighboring cities like Dubai, Kuwait, Riyadh, Jeddah, Muscat, Manama and Doha. More importantly, Abu Dhabi is a gateway to Asia, Europe and Africa: regions which comprise over 3.2 billion people with a collective GDP in excess of $18 trillion.

With over 60,000 expected visitors from across the UAE and the MENA region, the events visitor profile comprises a diverse range of vibrant and affluent individuals aged 18 and above.