Press

The ultimate playground is coming to Dubai

The region’s most popular luxury lifestyle event, Big Boys Toys, is returning to the UAE in 2012 and will be held at the spectacular ATLANTIS the Palm, Dubai.

Featuring unique gadgets, high-octane products and the biggest luxury brands, Big Boys Toys provides an exclusive opportunity for exhibitors to showcase the very latest innovative and prestigious products to thousands of high net worth individuals from the UAE and beyond.

Big Boys Toys 2011 was a resounding success with 85 exhibitors and brands showcasing their products to more than 27,500 visitors from the Middle East and beyond.

Preparations are in full swing to ensure the 2012 edition of Big Boys Toys is bigger than ever with over 100 exhibitors occupying more than 20,000 square metres of space selling their products to more than 40,000 regional and international visitors.