Over the years, Big Boys Toys has developed an unbeatable event promotion strategy that fully encompasses all aspects of above-the-line and below-the-line activities; along with a very comprehensive media and PR blitz.

The 2011 edition of Big Boys Toys benefitted from an overall campaign valued at 30 million dirhams – and the 2012 edition is pegged to receive even more coverage by extending the range of media used to fully incorporate the latest innovations and technology available. The Big Boys Toys 2012 event promotion campaign will incorporate:

Artaaj Events – the driving force behind Big Boys Toys:

Artaaj is a full service agency headquartered in Dubai, UAE. Established in 2003, Artaaj now has 40 plus professionals from 14 nationalities.

With offices in Dubai and Abu Dhabi and a regional presence for over eight years, Artaaj handles a diverse portfolio, offering 360-degree solutions to a number of industries encompassing Events & Promotions, Exhibitions, Marketing and Premiums & Mementos.

To date, Artaaj has successfully conducted over 1000 projects for over 350 international and local clients throughout the Middle East and Levant. For more information, visit the Artaaj website.

Don’t miss out on this fantastic opportunity to showcase your products to some of the region’s most prominent high net worth individuals – book your stand now or contact us for more information on how to get the most from your participation.